McLaren enters a new era of design
02 Apr 2024|106 views
McLaren Automotive has revealed details of its future design language, inspired by the brand's racing heritage and supercars.
It is said that the next era of McLaren design, also dubbed the McLaren Design DNA, will be defined by five core principles: Epic, Athletic, Functional, Focused and Intelligent.
The 'Epic' quality represents sensory excitement that drivers will receive not just from the vehicle concept but also its appearance.
The principle represents the epic and bold designs of McLaren vehicle designs, which have been crafted in a way to evoke both an instinctive and emotional reaction. This principle also consists of extreme design traits such as the jet-fighter-style sliding canopy of the Solus GT, and the central seating position of the McLaren F1, and the full-titanium quad exhaust of the 765LT.
In turn, the principle of athleticism is found within the Epic appearance of the cars.
This principle channels what is said to be an extraordinary level of performance and agility in McLaren cars. This is showcased through the muscular bodywork of the cars, the space-efficient layout of high-performance powertrain and chassis componentry, and the lack of unnecessary and unwanted mass on the bodywork.
Like both the Epic and Athletic principles, the Functional principle also features in McLaren's new Design DNA.
More than just displaying performance, McLaren's vehicles incorporate functionality via innovative approaches taken to enhance the aerodynamics, such as on Ultimate models like the Senna and P1. Alternative concepts applied to cooling can also be seen on the Artura Spider as well as double-skinned doors on the 750S.
Furthermore, in tying up with the Athletic principle, the integration of the Functional principle allows design and engineering to coexist.
Moving on, the Focused principle ensures performance-driven ergonomics. McLaren's epic appearance is paired with aerodynamic engineering, delivering performance on top of looks. When in a McLaren car, everything touched, seen and felt, aids in enhancing not just appearance but also vehicle performance.
Finally, in further optimising the car's performance, the Intelligent principle is applied to its design; the brand's vehicles are engineered, designed and finished with materials that are both innovative and lightweight.
The role of these materials is expanded during the development phase, allowing them to have new uses, and be lighter and stronger, while also boasting more sustainability and durability. With more seamless integration of these design elements, the driving experience is enhanced and amplified.
Inspired by McLaren's history in motorsport and commitment to cutting-edge high-performance engineering, McLaren says the new Design DNA manifests itself into a set of key Design Signatures.
The Design Signature on the front is defined by two main symmetrical elements with horizontal orientation and a low nose. These designs are inspired by famed McLaren racers such as the MP4/4.
The design elements can also be seen in both the LM and GTR variants of the McLaren F1. Finally, the large air intakes on the front bumper and the distinctive 'eye-socket' headlights with integrated intakes mirror those used in the McLaren 750S.
The side profile of McLaren vehicles features the Performance Line - suited for athletic, forward leaning proportions with short front and rear overhangs. This shoulder line is inspired by the profiles of Iconic Can-Am racers, the McLaren F1 and McLaren P1.
The rear, on the other hand, is defined by an open back end.
This design signature was first introduced by the F1 and is now seen across all modern McLaren supercars, and aids in heat dissipation. The straight line graphic and horizontal orientation of the design elements also create a greater sense of width and lower vehicle height, enhancing the racing car-like proportions.
As for the interior, future McLaren models can be anticipated to have a 'wrap-around' cockpit.
Beyond building on the brand's driver focused design ethos, the cockpit also provides a purity of purpose and clarity of vision inspired by McLaren's racing DNA. This creates the opportunity for the driver to fully focus on driving performance.
Despite this, McLaren states that the interior space will not feel claustrophobic or compromised, thanks to the intelligent integration of concave surfaces, and the creation of horizon-like forward view.
McLaren Automotive has revealed details of its future design language, inspired by the brand's racing heritage and supercars.
It is said that the next era of McLaren design, also dubbed the McLaren Design DNA, will be defined by five core principles: Epic, Athletic, Functional, Focused and Intelligent.
The 'Epic' quality represents sensory excitement that drivers will receive not just from the vehicle concept but also its appearance.
The principle represents the epic and bold designs of McLaren vehicle designs, which have been crafted in a way to evoke both an instinctive and emotional reaction. This principle also consists of extreme design traits such as the jet-fighter-style sliding canopy of the Solus GT, and the central seating position of the McLaren F1, and the full-titanium quad exhaust of the 765LT.
In turn, the principle of athleticism is found within the Epic appearance of the cars.
This principle channels what is said to be an extraordinary level of performance and agility in McLaren cars. This is showcased through the muscular bodywork of the cars, the space-efficient layout of high-performance powertrain and chassis componentry, and the lack of unnecessary and unwanted mass on the bodywork.
Like both the Epic and Athletic principles, the Functional principle also features in McLaren's new Design DNA.
More than just displaying performance, McLaren's vehicles incorporate functionality via innovative approaches taken to enhance the aerodynamics, such as on Ultimate models like the Senna and P1. Alternative concepts applied to cooling can also be seen on the Artura Spider as well as double-skinned doors on the 750S.
Furthermore, in tying up with the Athletic principle, the integration of the Functional principle allows design and engineering to coexist.
Moving on, the Focused principle ensures performance-driven ergonomics. McLaren's epic appearance is paired with aerodynamic engineering, delivering performance on top of looks. When in a McLaren car, everything touched, seen and felt, aids in enhancing not just appearance but also vehicle performance.
Finally, in further optimising the car's performance, the Intelligent principle is applied to its design; the brand's vehicles are engineered, designed and finished with materials that are both innovative and lightweight.
The role of these materials is expanded during the development phase, allowing them to have new uses, and be lighter and stronger, while also boasting more sustainability and durability. With more seamless integration of these design elements, the driving experience is enhanced and amplified.
Inspired by McLaren's history in motorsport and commitment to cutting-edge high-performance engineering, McLaren says the new Design DNA manifests itself into a set of key Design Signatures.
The Design Signature on the front is defined by two main symmetrical elements with horizontal orientation and a low nose. These designs are inspired by famed McLaren racers such as the MP4/4.
The design elements can also be seen in both the LM and GTR variants of the McLaren F1. Finally, the large air intakes on the front bumper and the distinctive 'eye-socket' headlights with integrated intakes mirror those used in the McLaren 750S.
The side profile of McLaren vehicles features the Performance Line - suited for athletic, forward leaning proportions with short front and rear overhangs. This shoulder line is inspired by the profiles of Iconic Can-Am racers, the McLaren F1 and McLaren P1.
The rear, on the other hand, is defined by an open back end.
This design signature was first introduced by the F1 and is now seen across all modern McLaren supercars, and aids in heat dissipation. The straight line graphic and horizontal orientation of the design elements also create a greater sense of width and lower vehicle height, enhancing the racing car-like proportions.
As for the interior, future McLaren models can be anticipated to have a 'wrap-around' cockpit.
Beyond building on the brand's driver focused design ethos, the cockpit also provides a purity of purpose and clarity of vision inspired by McLaren's racing DNA. This creates the opportunity for the driver to fully focus on driving performance.
Despite this, McLaren states that the interior space will not feel claustrophobic or compromised, thanks to the intelligent integration of concave surfaces, and the creation of horizon-like forward view.
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